PHARMACEUTICAL MANAGEMENT & MARKETING complete syllbus

 

 

PHRAMACY PRACTICE-VIII (PHARMACEUTICAL MANAGEMENT & MARKETING) (Theory)

Paper 5                                                                                                                                                                                                                                                                                                            Marks 100

 

1.     MANAGEMENT & MARKETING:

a.     Nature and Principles of Management:

b.     Types and Functions of Managers:

c.     Planning: Purpose and types of Planning, Steps in Planning

d.     Organizing:

e.     Management Control Systems: Purpose, Steps in the Control Process, Forms of operations control. Requirements for adequate control, Critical control points and standards.

f.      Motivation:

g.     Innovation and Creativity:

h.     Principals of Marketing:

i.      Product Management:

j.      Marketing Research:

 

2.     PRODUCTION MANAGEMENT: Material Management, Planning of production, Batch record maintenance.

3.     MARKETING MANAGEMENT:

a.     Ethical consideration of Pharmaceutical Marketing

b.     Difference between Pharmaceutical Marketing and Consumer Marketing         

c.     Major stakeholders within pharmaceutical market environment.

d.     Marketing Research (Process and Methodology)

e.     Market Analysis Techniques 3Cs (Customer analysis, Company analysis, competitors analysis)

f.      Evaluating the marketing performance (audit tools and audit process)

g.     Designing sales force structure, sales force size and sales quota

h.     Marketing channels, Promotion and Advertising and Salesmanship.

 

4.     SALES MANAGEMENT: Personnel, Buying, Receiving, Pricing, Sales promotion and Customer Services.

 

5.     BUSINESS DEVELOPMENT MANAGEMENT: General principles, strategies, short and long term planning and objectives.

 

6.     BUSINESS COMMUNICATION:  Importance and benefits of business communication, components of communication, concept and problems of communication, 7C’s of communications.

 

7.     STRATEGIES FOR SUCCESSFUL BUSINESS AND GLOBAL MEETINGS: Background information on groups, purpose and kinds of meetings, solving problems in meetings, leadership responsibilities in meetings, participant’s responsibilities in meetings.